Monday 12 December 2016

Aesthetics meets Functionality at Nyde!

Any interior designer will tell you that a sofa is the biggest piece of furniture in your living space, the anchor that ties it all together and it has the ultimate power to make or break the overall design! The right sofa can amazingly transform a blah living room into a warm, inviting cosy space. However, sofa shopping is never easy and then when you find something you like, the delivery period can usually stretch from 4 - 8 weeks to over a few months playing havoc with your design plans!

But, what if I told you, that you could find your dream sofa in a matter of minutes and if you change your mind after delivery, you can have it removed for free! And best of all... the delivery period of actually receiving the sofa - a mere 3 days!!! Unbelievable right?!

When I was introduced to British brand Nyde with their stylish pared back sofa designs in premium quality leather and fabric, I was in love! My instant thoughts were 'Wow! Aesthetics meets functionality!'

Despite the fact Nyde was launched in June of this year, their beautiful designs have already been featured in the pages of Vogue, Tatler and the Huffington Post. Recently, I had the opportunity to catch up with the entrepreneurial forces behind Nyde, the dynamic duo Lara & Aaron.

Can you share with us your creative journey to where you are now?

: I’ve always loved interiors. Actually, as a youngster I said I wanted to be an interior designer when I grew up. Aaron and I have run a successful marketing agency, Freely, for the past 7 years. When the opportunity arose to be able to apply everything we’d learned about getting eyes on a brand – something we’ve done for many large corporations over the years – we jumped at it. And interiors felt like a natural fit for me – it’s something I’m really passionate about.

What has been the inspiration behind Nyde and your designs?

Lara: We love super pared back, clean design. You can see it translate across everything Nyde – the brand, our products, the website. We wanted our range to encapsulate uncomplicated luxury. Just really well-crafted furniture that fits seamlessly in the right home.

How would you define your style and how has it evolved over the years?

Aaron: Nyde is still a baby! We only launched in June of this year so we’re very much in our infancy. Our products will always centre around no-fuss and exceptional craftsmanship, but I’m excited to see how our style develops over the years. If Lara has anything to do with it, clean lines and minimalism will always be at the heart of it, though...

Lara: Too right!

Do you have a favourite sofa or chaise design?

Lara: For me it’d have to be the Elise. She’s the perfect blend of effortless style and practicality – I love that you can make the most of a relatively small space.

Aaron: The Bodil – it’s just awesome.

What is a typical workday like for you? 

Lara: Lots of emails! It’s really a balance of overseeing existing orders and making sure our customers are happy, as well as liaising with suppliers and exploring new products.

Can you describe the design process?

Aaron: Our range is built to fit seamlessly into the home, so we’re very particular when exploring suppliers and new products. We like that it works all year around and can be complimented with the right accessories for the change in season.

We set the bar quite high – uncompromising quality, as well as sustainable production, isn’t always the easiest to find. 

What are you working on at the moment?

Lara: At the moment we’re getting ready for the launch of our new product range – so very exciting times indeed! We’re now expanding and offering some really gorgeous bedroom, living room, and dining room furniture. Wait till you see some of our extending glass dining tables – they’ve totally got the ‘wow’ factor!

What according to you is the next big thing in furniture design?

Lara: I think we’ll see a real focus in functionality. Many people, especially younger people, are expecting more from their furniture – more modularity and flexibility in it’s design. They’re often moving home more regularly and living a more dynamic lifestyle, and their furniture should reflect that and be adaptable.

What advice can you give those seeking a career in furniture design?

Aaron: If you’re just starting out, I’d say just go explore. Hunt the web, get yourself to furniture shows, and get an understanding of what you like and what you don’t like. Then you’re in good stead to develop a foundation of what’s ‘you’ – a unique combination of all the elements you enjoy.

What 3 words describe your brand?

Lara: Aspirational, accessible, authentic.

Can you share 3 things people don’t know about Nyde?

Aaron: We deliver our sofas crazy fast – in just 3 days. Nobody wants to wait 16 weeks anymore, and we feel like sofa delivery times are stuck in the ice age. Plus, it’s always free to anywhere in the UK.

We’re big on the environment. Ensuring we’re offsetting our carbon footprint is really important to us, so we’re not only FSC Certified (meaning for every tree used, we plant another in its place), but we also plant an additional 100 trees for every sofa we sell.

All of our sofas come with a 14 day trial. We think trying a sofa in your own home has got to be better than looking at it in a showroom. You can see how it works in your space, with your walls and curtains. And if it doesn’t, we’ll come and get it for free.

Which is your favourite room in your home and why?

Lara: My bedroom. It gets the best of the late afternoon sunlight.

Aaron: The kitchen. Not just because I love to eat, although that is a very important factor(!), but because ours is an awesome social space – completely open with a breakfast bar. It’s become the central hub of the home.

Where do you see Nyde in five years time?

Lots of gorgeous new products and possibly a lovely showroom could be on the cards… Watch this space!

What's your favourite inspirational quote?

Aaron: “If we wait until we are ready, we’ll be waiting for the rest of our lives.” – Lemony Snicket

(All images supplied by Nyde)

From a bold sofa to a laid back leather chair, furniture choice is at the very heart of interior design. Lara and Aaron have resourcefully simplified this process with their beautiful utilitarian designs and quick and easy delivery system, which makes Nyde such a popular choice. We can only see bigger and better things for Nyde in the coming years!

Till next your dream sofa here!

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